How it works
A Visility audit measures how visible your business is to the AI assistants people now ask for recommendations, and shows you who they recommend instead.
- 1
A short call
We talk through your business, the services you want to be found for and the places you serve.
- 2
We ask the assistants
We write the questions people actually ask about those services in your area, the way they ask them, and put each one to ChatGPT, Gemini, Google AI Overview and Google AI Mode. Every question is asked five times on every assistant.
- 3
We count every answer
Every answer is read, and every business it recommends is recorded. Nothing is estimated: each figure in the report is a count, shown with what it is out of.
- 4
You get your report
Where you stand on each assistant; the questions you hold, could win and are losing; who is recommended instead; each lost question quoted in full; the pages the assistants quote; and how it was all measured, with every question printed.
- 5
We walk you through it
On a call, we go through what the report shows and where to start. If you would like to keep track of it, we can talk about quarterly reports too.
The full detail of how the measuring works is on the method page.
Common questions
What is AI visibility?
How often AI assistants mention and recommend your business when someone asks them for a recommendation in your area. It is measured as a frequency: how many answers named you, out of how many were asked.
Which AI assistants do you check?
ChatGPT, Gemini, Google AI Overview and Google AI Mode. Each is measured separately, because they often disagree about the same business.
Can you guarantee that ChatGPT will recommend my business?
No. Nobody controls what these assistants say, and anyone who promises a ranking is guessing. What we can do is measure where you stand, show you why, and show you how it changes over time.
Why ask each question five times?
The assistants do not give the same answer every time. Asking each question several times turns a single yes or no into a frequency you can rely on.
Is this the same as SEO?
Related, but not the same. A search engine lists links; an AI assistant writes one answer and names a handful of businesses. A business can rank well on Google and still be left out of the answers.
Do you only work with UK businesses?
Yes. The assistants answer differently by country, people in the UK ask in their own words, and the sources the assistants read here are UK sources. An audit has to be built for the place it measures.
Can I check the results myself?
Yes. Every question is printed in full in the report, so you can ask any of them yourself and see what comes back. Answers vary from one ask to the next, which is why we ask each one several times.
How much does an audit cost?
It depends on your business and how much you would like measured. We will talk it through on a call.
See your own report.
A short call to walk you through what the audit would cover for your business.
Book a call