About Visility

What we do

Visility audits how visible UK businesses are to ChatGPT, Gemini and Google’s AI. We put the questions people really ask to each assistant, count every answer, and report where a business stands, who is recommended in its place, and why.

Why only the UK

An audit has to be built for the place it measures, and the UK is different in ways that matter:

• The assistants answer by country. Google’s AI answers are served for a location, and the chat assistants take their cue from where a question comes from. A US-built audit measures what Americans see.
• People here ask differently. Solicitor, not lawyer. Estate agent, not realtor. The words in a question decide who gets named, so the questions have to be written the way people in the UK ask them.
• The assistants read UK sources. UK review sites, directories and professional registers. Knowing which sources count here is part of explaining why a business is, or is not, recommended.
• UK places are easy to get wrong. There is more than one Richmond, Newport and Newcastle. Measuring the right town is part of measuring correctly.

How we work

• Measured, not estimated. Every figure is counted from real answers.
• Counted, never characterised. We report what the assistants said, not opinions about your competitors.
• No promised rankings. Nobody controls what these assistants say. We measure, explain and track; we do not guess.
• Open to checking. Every question is printed in full, so any of it can be checked.

Independent

Visility is not affiliated with, endorsed by or sponsored by OpenAI, Google or any other AI company. We measure their assistants from the outside, the same way the people asking them do.